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Hello, It's Me

Somreen Safdar

A Visual Designer specializing in
UX/UI Design & Research
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User Experience and User Interface

Projects & Case Studies

Please explore my latest work below, including detailed case studies, final design outcomes, and interactive prototypes I've created

Redesign of the City Government Website

The project involved a comprehensive redesign of the City website to enhance user experience, accessibility, and overall usability for residents, businesses, and visitors. The redesign aimed to address these challenges by implementing a modern design, improving content organization, and ensuring mobile optimization. Through extensive research, user testing, and iterative design, the new website now offers a streamlined, responsive, and user-friendly platform that better serves the needs of the community.

Innovative UX Redesign for Government Website

Expertly Designed E-commerce UX UI for the  Shoe Shop App

A mobile e-commerce app designed to offer a seamless shopping experience for customers looking to purchase shoes online. With a focus on user-friendly design, secure payment options, and timely product delivery, Shewhead aims to make online shoe shopping convenient and enjoyable.

Mobile App Design on E-commerce Website
Healthcare Website Redesign

Revolutionize Healthcare Design with Usability

Victoria Angel is a platform dedicated to collecting stem cells for individuals in need of transplants. However, the website has recently faced challenges with low conversion rates, resulting in fewer donations.

To address this, the website was redesigned with a focus on enhancing user experience and increasing conversion rates, ultimately aiming to boost donor participation and support the cause more effectively.

Streamline Navigation on Government Websites

The Canada Border Services website is currently overwhelmed with information, leading to poor navigation and a confusing user experience. Users often struggle to find specific information, becoming frustrated and leaving the site. To address this, a redesign is necessary, focusing on a modern UI, streamlined navigation, and reorganized content to improve usability while preserving the essential information.

Government Website and Mobile App Redesign
Skills of a User Experience Designer and Researcher

My  Skills

SATISFIED EMPLOYERS

See What My Managers Say about Me

"Thanks for your time with us, both personally and professionally. Your work it has been great and helped provide a better user experience for our residents"

—R. Jones 

"One of Somreen's most notable contributions was her work on the Power BI Dashboard project. She took the initiative to understand the complex needs of our users, conducted detailed user interviews, and transformed those insights into a user-friendly, aesthetically pleasing dashboard. 

—C. Armenean 

"Somreen played a pivotal role in several key projects, including the complete redesign of our primary website and the development of a new mobile application. Her ability to conduct thorough user research, create intuitive wireframes, and design visually appealing and functional interfaces significantly improved our product's usability and overall user satisfaction"

—Saad Jang (CEO Axslove Inc)

Online Doctor's Appointment App

The Online Doctor appointment app is a software application that enables patients to book appointments with doctors online. The application is designed to provide a seamless experience for patients and healthcare providers.

Will Save Patients Time

Easy To Schedule Appointment

24hours Appointment Options

Access to many Specialists

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