
Hi, I'm Somreen
"I’m a Product Designer with 7+ years of experience creating user-centric digital experiences. I specialize in designing websites, mobile apps, business software, Power BI dashboards, and customer portals, with a focus on UX research, wireframing, prototyping, and A/B testing. My designs are data-driven, accessible, and focused on enhancing usability and impact."

R. Jones
CEO - City of Richmond Hill
"We were incredibly impressed with Somreen's ability to take our vision and turn it into a beautifully functional product. Her deep understanding of User-Centered design and her expertise in research, wireframing, and prototyping helped us create a solution that not only met but exceeded our expectations."

J. Shabbir
Head Designer - Ritchie Bros
"Working with Somreen was an absolute game-changer for our project. Her ability to translate complex ideas into simple, intuitive designs was nothing short of impressive. From the initial research phase to final implementation, she consistently delivered innovative solutions that enhanced both user experience and business outcomes."

S. Jang
CEO - Axsolve Inc.
"Somreen played a pivotal role in several key projects, including the complete redesign of our primary website and the development of a new mobile application. Her ability to conduct thorough user research, create intuitive wireframes, and design visually appealing and functional interfaces significantly improved our product's usability and overall user satisfaction"
Designed E-commerce UX UI for the Shoe Shop App
A mobile e-commerce app designed to offer a seamless shopping experience for customers looking to purchase shoes online. With a focus on user-friendly design, secure payment options, and timely product delivery, Shewhead aims to make online shoe shopping convenient and enjoyable.

Revolutionize Healthcare Design with Usability
Victoria Angel is a platform dedicated to collecting stem cells for individuals in need of transplants. However, the website has recently faced challenges with low conversion rates, resulting in fewer donations.
To address this, the website was redesigned with a focus on enhancing user experience and increasing conversion rates, ultimately aiming to boost donor participation and support the cause more effectively.
"Product design is the bridge between user needs and business goals, where every detail is an opportunity to enhance experience, solve problems, and create lasting impact."
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